Dr. Divya Bharathi: Pioneering Education and Empowerment in Management Studies
Dr. Divya Bharathi, an esteemed Associate Professor at the Ballari Institute of Technology & Management, combines extensive research, academia, and industry expertise in her role. She is committed to innovative teaching methods and mentorship, aiming to inspire and educate management students. Her specialties include marketing, strategy, digital marketing, and lifestyle marketing. Beyond teaching and research, she is actively involved in consultancy, accreditation, and organizing professional events such as Faculty Development Programs (FDPs), student enrichment programs, seminars, workshops, webinars, and conferences. She also serves as a keynote speaker and article reviewer on national and international platforms.
Before joining academia, she excelled as a Senior Executive Account Manager, demonstrating proficiency in Mobile Advertising Platforms, white-label DSP solutions, Ad Verification, Optimization, and Performance Reporting on DSP and SSPs. Her expertise includes Real-Time Bidding (RTB), Ad Exchange, Campaign Metrics (CPM, CPC, CPI, etc.), Campaign Management, and Optimization. Additionally, she served as a Business Development Lead, handling e-commerce projects, serving as a functional analyst, and managing global clients.
His skill set encompasses teaching, training, and mentoring, complemented by exceptional teamwork and multi-tasking abilities. Known for her strong interpersonal skills, adaptability, commitment to excellence, integrity, and career-focused mindset, she excels in strategy, marketing, digital marketing, and lifestyle marketing.
In her administrative roles, she heads the NAAC Criteria 1 – “Curriculum Aspects” Coordination and leads NBA Criteria 7 “Industry and International Connect” Coordination. She is a member of the syllabus framing Board of Studies (BOS) for the Autonomous Institute, coordinates internships and projects, oversees the Incubation Center, and acts as the Institution Innovation Council (IIC) Coordinator. She also manages Scholarship Attestation, ISO, and NIRF documentation, and serves as the Marketing Stream Coordinator and Deputy Chief Supervisor for UG and PG examinations.
She has authored research papers published in Scopus-indexed, SSRN, Elsevier, ABDC, and other reputable journals. She has reviewed articles for IEOM and other esteemed journals and presented her research globally, including in the USA, Malaysia, Zimbabwe, the UK, and India. Her research topics include lifestyle marketing, women’s buying behaviors, retail atmospherics, branding, the sports industry, digital marketing, and responses to COVID-19.
Her accolades include the MTC Global Distinguished Teacher Award 2024, the SMART JOURNAL Young Management Scientist Award 2023, and the Excellence in Education Award on International Women’s Day by Women of Substance Network & Award 2023. She has also received the Young Women in Management Award by Venus International Group and the Best Academician of the Year Award by Global Education and Corporate Leadership (GECL) 2019, among others.
She advocates for women’s empowerment, believing it essential for a thriving society. By promoting women’s rights and opportunities, she contributes to a more inclusive and just society, addressing global challenges such as poverty, peace-building, and environmental sustainability.
In summary, his career showcases her dedication to education, professional excellence, and women’s empowerment, marking her as a distinguished figure in academia and beyond.
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