Dr. Samriti Mahajan is a distinguished academic and industry professional with more than 11 years of experience in administration, research, and teaching. She is currently Associate Professor, Dean Student Welfare and Head of the department – School of Commerce & Management at Lingaya’s Vidyapeeth, Faridabad. She has a comprehensive educational heritage, which includes a Ph.D. in Green Marketing, an MBA in Biotechnology, and a graduation degree in Biotechnology. Her areas of expertise include International Business, Brand Management, Consumer Behaviour, Strategic Marketing, and Digital Marketing.

She has made substantial contributions to her field through her scholarly work over 10 chapters, and numerous scientific papers and reviews. Her two forthcoming books are Financial Resilience and Environmental Sustainability: A Global Perspective by Springer and Retail Innovations in Business Models by IGI Global Publication. Her five design patents and twenty utility patents, which are both National and International are indicative of her innovative work. Her participation in prestigious forums, such as AIBPM Conference, World Innovation Patent Conclave, where she has served as a speaker and session moderator, and her publications in renowned journals, are among her numerous accomplishments.

She has served in a variety of capacities at Lingaya’s Vidyapeeth since 2016. She has played a critical role in the development of curriculum and the mentoring of students in these capacities. Additionally, she has held managerial positions at Aviva, Gurugram, and Karvy Private Wealth, where she served as the Deputy Manager. She has been actively involved in a variety of conferences and seminars, in addition to her academic responsibilities, which have further solidified her dedication to educational innovation and excellence.

Her teaching portfolio encompasses a wide variety of subjects, including Personality Development, Business Communication, and Marketing, with an emphasis on pre-placement modules and role-play exercises. She has served as a mentor and advisor to MBA students, providing guidance in the development of the curriculum.

Her research output is substantial, with a plethora of peer-reviewed publications and forthcoming papers that explore topics such as the influence of augmented reality on retail and the formation of consumer value in omni-channel retail. She has also contributed chapters and edited books on a variety of subjects, including the impact of artificial intelligence and human capital management.

Her accomplishments have been acknowledged through a variety of fellowships and awards. In 2023, she was awarded the Young Women Educator and Scholar Award, and in 2021, she received the Indian Researcher Award from the International Research Association, England. Her active membership in professional organisations and certificates of proficiency in reviewing for prestigious publications further validate her expertise.

She has made significant contributions to the field by participating in international conferences, field projects, and entrepreneurship initiatives, in addition to her academic and research endeavours. Her leadership in the academic community is emphasised by her roles as a session chair, convener, and guest speaker at numerous conferences.

She continues to influence the future of commerce and management education by committing herself to professional development, research, and teaching. Her dedication to the advancement of knowledge and the promotion of innovation is indicative of her substantial influence on the field, which has established her as a prominent figure in academia and beyond.

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